NATIONAL PACKAGING DESIGN DAY – as I wandered through the liquor store yesterday, I noticed (and not for the first time) how much the label on a wine bottle influences my perception of the beverage.
I admired a wine named Burnt Ship Bay because I liked the name and label. I have no idea if it is actually a nice wine but I would likely buy it because of the packaging. I love guitars so Red Guitar is naturally one of my favourites. If you’ve ever hear of the Dirty Bottle (Chateauneuf du Pape) you will understand why I actually visit this wine in the store on most visits.
Packaging is a huge industry and has a massive creative component as designers hope to elevate their product to catch the visual senses of shoppers.
Today I salute those designers who are able to catch our attention with designs and packages that stand out above the rest.